I saw one of these in person at a pawn shop in Hawaii, except it had a Kentucky Fried Chicken logo on it. I think the owner of the shop was asking $80 for it.
Domino's actually commissions this watch for its top selling owner each year. The actual watch itself is in the range of 3000 to 10 000 dollars. The KFC one you saw is obviously a fake, as Rolex no longer customizes their faceplates